SME Marketing Support
A lot of the MARKETING SUPPORT I give to SME's is not highfalutin strategy 'stuff' ! 😉 It is simple, straightforward and solid marketing advice, based upon a) an understanding of their business and b) a lot of my experience working in marketing across different...
Doing MARKETING properly!
OMG, a Hotel Chocolat salted hot chocolate with whipped cream 😁 Now that is really impressive. If you going to do it, do it PROPERLY (and I did 🤣 ) Talking about doing things PROPERLY... How much of your MARKETING is just "do it and see" kind of stuff? You NEED a...
I have READ ALL OF THESE BOOKS….so you don’t have to! 😂 🤣
I have READ ALL OF THESE BOOKS....so you don't have to! 😂 🤣 Look, we are already 10% into 2024, and what marketing training requirements have you set for you or your team ❓ My STRATEGIC MARKETING course runs again next month, and this time (via feedback from previous...
Selling and Marketing
I have always loved SELLING! 👍 If I hadn't developed a career in MARKETING, I am sure I would have developed one in SALES. 😉 I have had a couple of stints in SALES through my working life, when I first graduated selling vacuum cleaners and washing machines to...
Face-To-Face Events & Networking
Face-to-Face EVENTS are always more fun when you are NETWORKING with a long-standing client! 😄 Spenbeck is a wonderfully entrepreneurial business, with consultancies in sustainability, building health and interior design. 👍 It has and continues to be a privilege to...
PRICE – a much overlooked “P”
PRICE 💷 Marketers - it is one of the 4P's so often overlooked ! 🤷♂️ Maybe it's because it is not as sexy as PROMOTION or PRODUCT or even PLACE !😉 Or perhaps it is because you are not accountable for profit, so it is less important? (I hope not) 😥 PRICING and MARGIN...
OMG…Marketing Strategy and Execution!
A few weeks ago I spent AN HOUR OF MY LIFE tuned into a "marketing strategy" WEBINAR 🤔 Even though marketing strategy is what I do for lots of businesses, AND I TEACH IT TOO, I thought you never know, I might learn something 🤞 AND I DID. I learned that some marketing...
Woo Hoo…I won the Lottery!
I AM HAPPY TO ANNOUNCE I WON THE NATIONAL LOTTERY 💶 💶 💶 I will stay on LinkedIn for the time being. After all, it was only three numbers, I got £30 🤣 But you are still reading, right, 5 lines into my post. LOOK, GRABBING ATTENTION is really important 😉 Especially if...
Supporting SME’s with Marketing Thinking and Delivery
SMEs represent 99% of all businesses in the UK 👍 So why is it that 99% of marketing case studies showcase the bigger corporations, like Apple and Nike and McDonalds with their deep marketing resources?! 😡 Not much use really, as a guide to an SME 🤷♂️ That's why my...
Pros and Cons of freelance marketing!
Working for yourself has its PROS and its CONS 😉 One upside is the variety of clients - different sectors, B2C and B2B, with a heap of different opportunities and challenges. 100% stimulating 🏆 I particularly like the "GETTING TO KNOW YOU" phase. Learning about a...
Be Better at Strategic Marketing!
Most businesses are doing some kind of MARKETING 🤔 , so there’s a need to be better at thinking and planning what you do (right?!). There's a lot of choice too when it comes to MARKETING STRATEGY TRAINING... A lot of what is available can be complex and costly, like...
Chris Lewis v Mark Ritson, OMG!
"Chris Lewis vs. Mark Ritson 🤔 " OMG ! 😉 So, I am in comms-mode again for my new #1 Marketing Strategy Programme for Business; emails, social media posts, even old-fashioned (but very effective) word-of-mouth! ONE RESPONSE was "Chris Lewis vs. Mark Ritson 🤔 " Now,...
Better Marketing Drives Business Growth
Let's talk...by phone, by email, with an on-line call, even better is a coffee and a conversation.