Going the extra mile…
I love BRANDS which go that extra mile with their CUSTOMERS 😍 This is super-easy, showcasing new products via in-store sampling 👍 I mean you have your team there anyway, stood behind the counter, serving customers. Why not use them in the spare moments to ENGAGE with...
I love MARKETING TRAINING
I LOVE teaching all aspects of marketing, both STRATEGY and EXECUTION 😁 And there is nothing better than doing it FACE-TO-FACE 👍 This week it was my pleasure helping a marketing services agency get into the shoes of their clients, really thinking about the persona of...
Developing a Marketing Strategy
Developing a MARKETING STRATEGY for your business can be a bit like doing a JIGSAW PUZZLE 🤔 You don't always need every insight, the full 100%, to understand where you stand in your market serving customers also served by your competitors 👍 But you do need enough...
I love Lavazza
I love Lavazza. It is one of my favourite brands Lavazza Lavazza Group 👍 I appreciate as a marketer, I think far too hard about brands, as the range of functional and emotional benefits which constitute the brand and a consumer interaction with it 👏 Here at the...
Marketing? – I can help!
Yes, I know I help LOTS of businesses with MARKETING STRATEGY 👍 But I do get involved in lots of other marketing-related activities too! 😉 In March - - Finding a conference venue, Midlands-based, to accommodate 250 people, with overnight accommodation and...
SME Marketing Support
A lot of the MARKETING SUPPORT I give to SME's is not highfalutin strategy 'stuff' ! 😉 It is simple, straightforward and solid marketing advice, based upon a) an understanding of their business and b) a lot of my experience working in marketing across different...
Doing MARKETING properly!
OMG, a Hotel Chocolat salted hot chocolate with whipped cream 😁 Now that is really impressive. If you going to do it, do it PROPERLY (and I did 🤣 ) Talking about doing things PROPERLY... How much of your MARKETING is just "do it and see" kind of stuff? You NEED a...
I have READ ALL OF THESE BOOKS….so you don’t have to! 😂 🤣
I have READ ALL OF THESE BOOKS....so you don't have to! 😂 🤣 Look, we are already 10% into 2024, and what marketing training requirements have you set for you or your team ❓ My STRATEGIC MARKETING course runs again next month, and this time (via feedback from previous...
Selling and Marketing
I have always loved SELLING! 👍 If I hadn't developed a career in MARKETING, I am sure I would have developed one in SALES. 😉 I have had a couple of stints in SALES through my working life, when I first graduated selling vacuum cleaners and washing machines to...
Face-To-Face Events & Networking
Face-to-Face EVENTS are always more fun when you are NETWORKING with a long-standing client! 😄 Spenbeck is a wonderfully entrepreneurial business, with consultancies in sustainability, building health and interior design. 👍 It has and continues to be a privilege to...
PRICE – a much overlooked “P”
PRICE 💷 Marketers - it is one of the 4P's so often overlooked ! 🤷♂️ Maybe it's because it is not as sexy as PROMOTION or PRODUCT or even PLACE !😉 Or perhaps it is because you are not accountable for profit, so it is less important? (I hope not) 😥 PRICING and MARGIN...
OMG…Marketing Strategy and Execution!
A few weeks ago I spent AN HOUR OF MY LIFE tuned into a "marketing strategy" WEBINAR 🤔 Even though marketing strategy is what I do for lots of businesses, AND I TEACH IT TOO, I thought you never know, I might learn something 🤞 AND I DID. I learned that some marketing...
Better Marketing Drives Business Growth
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