OMG…Marketing Strategy and Execution!
A few weeks ago I spent AN HOUR OF MY LIFE tuned into a "marketing strategy" WEBINAR π€ Even though marketing strategy is what I do for lots of businesses, AND I TEACH IT TOO, I thought you never know, I might learn something π€ AND I DID. I learned that some marketing...
Woo Hoo…I won the Lottery!
I AM HAPPY TO ANNOUNCE I WON THE NATIONAL LOTTERY πΆ πΆ πΆ I will stay on LinkedIn for the time being. After all, it was only three numbers, I got Β£30 π€£ But you are still reading, right, 5 lines into my post. LOOK, GRABBING ATTENTION is really important π Especially if...
Supporting SME’s with Marketing Thinking and Delivery
SMEs represent 99% of all businesses in the UK π So why is it that 99% of marketing case studies showcase the bigger corporations, like Apple and Nike and McDonalds with their deep marketing resources?! π‘ Not much use really, as a guide to an SME π€·ββοΈ That's why my...
Pros and Cons of freelance marketing!
Working for yourself has its PROS and its CONS π One upside is the variety of clients - different sectors, B2C and B2B, with a heap of different opportunities and challenges. 100% stimulating π I particularly like the "GETTING TO KNOW YOU" phase. Learning about a...
Be Better at Strategic Marketing!
Most businesses are doing some kind of MARKETING π€ , so thereβs a need to be better at thinking and planning what you do (right?!). There's a lot of choice too when it comes to MARKETING STRATEGY TRAINING... A lot of what is available can be complex and costly, like...
Chris Lewis v Mark Ritson, OMG!
"Chris Lewis vs. Mark Ritson π€ " OMG ! π So, I am in comms-mode again for my new #1 Marketing Strategy Programme for Business; emails, social media posts, even old-fashioned (but very effective) word-of-mouth! ONE RESPONSE was "Chris Lewis vs. Mark Ritson π€ " Now,...
Feature or Benefit?
"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" π FEATURE or BENEFIT? ARE WE SELLING A DRILL OR A PERFECTLY FORMED HOLE? Such an obvious question π€£ So many businesses talk a lot about what they do, but they sometimes forget they have a...
Networking with long-standing clients – what fun!
Face-to-Face EVENTS are always more fun when you are NETWORKING with a long-standing client! π Spenbeck is a wonderfully entrepreneurial business, with consultancies in sustainability, building health and interior design. π It has and continues to be a privilege to...
Grabbing attention !
ARE YOU LISTENING? πΆ GRABBING ATTENTION πΊ It's all part of marketing, right? Yes, of course. But anyone can shout, or post a cute picture of pets looking right at you, to grab attention! THE QUESTION IS ARE YOU SHOUTING ABOUT THE RIGHT THINGS? The things which make...
BRASS, MOULA, DOUGH π·
You might know I have just launched my new on-line marketing strategy programme for business π (if not, well you do now! THE NEXT INTAKE IS MONDAY 30th OCTOBER, and it runs on-line for 5 weeks, thanks for asking!) π Some of the initial feedback received is about the...
L E S S T H A N 5 W E E K S T O G O π
I know it is still 5 weeks away to the start of the #1 Marketing Strategy Programme for Business, but the clock is ticking π And the most asked question (so far!) is, WHAT DOES THE COURSE COVER? So, we cover the building blocks to developing a marketing strategy for...
STARTUPS AND SMALL BUSINESS NEARLY ALWAYS GET THIS WRONG! π
I am a big supporter of entrepreneurs, start ups, and smaller businesses In fact, a fair chunk of my time is pro bono work, helping small businesses with marketing, mentoring, supporting them to grow at a pivotalΒ stage π I know that 100% of their time is devoted to...
Better Marketing Drives Business Growth
Let's talk...by phone, by email, with an on-line call, even better is a coffee and a conversation.