PRICE 💷
Marketers – it is one of the 4P’s so often overlooked ! 🤷♂️
Maybe it’s because it is not as sexy as PROMOTION or PRODUCT or even PLACE !😉
Or perhaps it is because you are not accountable for profit, so it is less important? (I hope not) 😥
PRICING and MARGIN and PROFITABILITY are fundamental building blocks to brand building and a successful business.
And yes, I do talk about it on my #1 Strategic Marketing programme, thank you for asking! 🤣
Funny really, with the 4P’s, as marketers we give to the market our PRODUCT, how we PROMOTE it and where it is sold (PLACE), but PRICE is almost the moment of truth as the customer decides whether they want to choose us, or not, scary! 😉