#1 Marketing Strategy programme for Business

Next On-LINE programme details –

10 am – 11.30 am, daily on 25th, 26th and

27th June 2024. £395 + VAT per person

Enquire Now

Develop your Marketing Strategy expertise!

Join the #1 marketing strategy programme for business.

This is an easy to learn ON-LINE programme with intelligent marketing thinking and ideas which will improve your understanding of strategic marketing.

Discover new insights, giving you the knowledge, skills and confidence to be more effective in your role, and helping you develop and implement a thorough marketing strategy for your business.

Who is it for?

What is Marketing Strategy?

 

Simply, it’s the thinking “building blocks” which need to be in place before you do any of the marketing “executional stuff” (for example, website development, PR, promotions, social media).

So often, execution is confused with strategy, so ideas are generated with no real longer-term benefit to what makes your business different to and better than your competition. As a result, we don’t really give your customers a reason why they should choose you over a competitor product or service.

That’s where this marketing strategy programme really helps – providing you and your business with a longer-term plan for achieving your business goals by really understanding customer needs and creating a sustainable competitive advantage.

Course dates

Who should attend? 

This is a knowledge-builder for anyone hungry to learn marketing strategy, and ideal for –

  • Brand and Marketing managers, in small and medium-sized businesses, responsible for managing brands & marketing agencies.
  • Business owners, juggling the marketing role alongside running and leading a business.
  • Junior marketing team members in bigger businesses, seeking a greater understanding of the fundamentals of marketing strategy.
  • Marketing agency and freelance marketers, wanting to understand as much about marketing strategy as their clients!
  • Young professionals and business students, keen to be better strategic marketing thinkers at the start of a business/marketing career.
What do you get?

Why should I enrol on this programme?

Most businesses are doing some kind of marketing, so there’s a need to be better at it, and there’s a lot of choice when it comes to marketing and strategy training.

A lot of what is available can be complex and costly, like marketing degrees or mini-MBAs in marketing or brand management, and best suited for experienced marketing professionals.

Some courses are just overly academic. The content can be too theoretical, not very enjoyable to learn, and often difficult to apply it to your business.

Or you can go on line and search for marketing tips and strategy. There are lots of free resources, but if trawling through “47 tips for marketing genius” or “32 things for brilliant marketing” is your thing, go for it!

This programme really works as it simplifies what is a complex subject, breaking it down into simple stages which are easy to follow, learn and apply to the real world of business.

3 reasons to sign up

The No.1 Marketing Strategy Programme

“The #1 Marketing Strategy Programme for Business is a breath of fresh air for those of us who find ourselves spending significantly more time on the day-to-day tactical implementation of marketing activities than on the top-level marketing strategy elements.

This is why Chris’ wide-ranging and …

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Dominic Quiney

“The #1 Marketing Strategy Programme for Business is a breath of fresh air for those of us who find ourselves spending significantly more time on the day-to-day tactical implementation of marketing activities than on the top-level marketing strategy elements.

This is why Chris’ wide-ranging and well-rounded experience directing marketing strategy at organisations large and small is so useful; in his course, he not only clearly explains the theory which underlies crucial strategic concepts, he also uses a plethora of real-world examples which demonstrate how to put the theory into practice in ways which have a proven track record of leading to genuine business growth.”

Dominic Quiney

“As a Digital Marketer, it’s easy to get lost in the specifics of the day to day.

The No.1 Marketing Strategy Programme is a step back, taking us through the why’s and how’s, putting customers’ needs at the centre of what we do as marketers.

Chris makes marketing strategy easy to…

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Graham Tripp

“As a Digital Marketer, it’s easy to get lost in the specifics of the day to day.

The No.1 Marketing Strategy Programme is a step back, taking us through the why’s and how’s, putting customers’ needs at the centre of what we do as marketers.

Chris makes marketing strategy easy to follow whilst challenging us , and it is filled with essential direction and insight as to how to build a customer centric marketing strategy – and not feel too overwhelmed in doing so!

So much to take away from the sessions. It has enlivened the marketing thinking within me!”

Graham Tripp

“Awesome teaching Chris. A truly great marketing strategy programme. THANK YOU.”

Permjeet Singh Kainth

“Awesome teaching Chris. A truly great marketing strategy programme. THANK YOU.”

Permjeet Singh Kainth

“I recently completed the #1 Marketing Strategy course, and it has been a transformative experience for me. Learning about the Voice of the Customer, and all the aspects of strategic marketing has been invaluable. The course not only enhanced my understanding of marketing strategy but also sharpen…

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Rohit Sangle

“I recently completed the #1 Marketing Strategy course, and it has been a transformative experience for me. Learning about the Voice of the Customer, and all the aspects of strategic marketing has been invaluable. The course not only enhanced my understanding of marketing strategy but also sharpened my overall knowledge, clarity, and thinking in this field. I highly recommend this course to anyone looking to gain a competitive edge in marketing strategy. It’s a comprehensive and well-structured programme”

Rohit Sangle

“I joined the course as a relative beginner to marketing and found that it provided a brilliant framework for developing a marketing strategy for our organisation. Chris covered a large amount of information in a clear and concise way, with plenty of useful examples and additional resources. Chris…

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Stephanie Smith

“I joined the course as a relative beginner to marketing and found that it provided a brilliant framework for developing a marketing strategy for our organisation. Chris covered a large amount of information in a clear and concise way, with plenty of useful examples and additional resources. Chris is a very able communicator with a wealth of experience and I would recommend the programme to anyone in a marketing role”

Stephanie Smith

What are the programme details?

The course runs daily for three consecutive days, from Tuesday 25th June to Thursday 27th June 2024 –

  • 90-minute morning sessions (10am – 11.30am) on 25th, 26th and 27th June 2024.

  • Each session is designed as part tutorial and part interactive, in order to absorb and reinforce knowledge.

  • Further resources are recommended throughout the programme and also provided at the close of the programme, so participants can explore and expand and enhance their understanding of the content and application to their business.

Topics covered

Be an expert at marketing strategy

What topics does this marketing strategy programme cover?

We cover the building blocks to developing a marketing strategy for your business

  • The voice of the customer in a business
  • Generating insights, through research
  • How we segment the market 
  • Which customers we target and why
  • Positioning for competitive advantage
  • Setting objectives and a framework for Strategy
Join the programme

The programme will teach you what a great strategy looks like, and by the end of the course you will have the information and knowledge to produce a framework for a marketing strategy for your business, which you can put into practice immediately.

What can I expect to have learned by the end of the programme?

 

  • Improved knowledge, clarity and thinking around marketing and strategy.
  • A new found sense of confidence in the building blocks of strategic marketing success.
  • New insights and ideas to be more effective in your marketing role.
  • The tools, with a simple framework (provided), to write a brilliant marketing strategy, which you can apply immediately to your business.
  • The opportunity (if you wish!) to share your business strategy confidentially with the course tutor for feedback and improving.
Frequently asked questions

Who is the Programme Tutor?

 

Chris Lewis is the programme course tutor.

He can be found at www.linkedin.com/in/chrislewismarketing

Chris loves sharing marketing expertise, because he knows that doing it really well (and better than your competitors) drives business growth.

He is good too at breaking down complex thinking into smaller manageable chunks, ideal for this marketing strategy programme.

Chris studied business and marketing, and spent 25 years in marketing roles on big brands in UK companies, and for the past 5+ years has worked independently in strategy and marketing helping and advising businesses, big and small, B2B and B2C across a range of sectors – retail, fintech, engineering, e-commerce, property, FMCG, professional services and many more.

How much does it cost?

Learn what a great marketing strategy looks like

Three reasons why you should enrol on the #1 marketing strategy programme 

#1 Unlocking your understanding of strategic marketing over three daily tutorial and interactive on-line sessions.

#2 Brilliant professional development, for inspired business, strategy and marketing thinking.

#3 Be more effective and confident in your role, with immediate application to your business.

Course dates

What does it cost to join the programme

The programme cost is £395 + VAT.

This is the cost per participant, and covers the three days of the on-line programme, programme materials, plus an optional post-programme individual session with the course tutor.

Be inspired, be confident, be effective

Join the programme

Frequently Asked Questions

When does the next course start?

The next programme starts on Tuesday 25th June 2024

It runs for three consecutive days, with the final day being Thursday 27th June 2024 

What are the time requirements?

You will need 1.5 – 2 hours per day for the three days to get the best from this programme.

How will I access the course?

Full details and joining instructions will be sent to you once you are booked on the course.

The on-line meetings are via Zoom, with links provided for each day.

How does the Q&A session work?

Within each daily on-line session, ‘Questions & Answers’ is run after the tutorial, with the tutor and the other participants. The Q&A is led by the course tutor, and it seeks to explore and enhance your understanding of the content shared that day and its application to your business. It is intended to be an interactive session with participants, who can contribute as much or as little as they feel comfortable with in this session.

How much does the programme cost and how do I book?

The cost of the programme is £395 + VAT per person.

This cost includes all on-line training, interactive sessions and programme materials, plus an optional post-programme individual session with the course tutor.

To book, click on the link at the top of this screen.

 

Is the course examined or CPD accredited?

There is no examination linked to the programme.

The programme is in the process of being CPD accredited, so currently it is ‘CPD pending’ and expected to be approved before the next programme starts in June 2024.

What are the Terms and Conditions for this programme?

There are just a few Terms and Conditions to be aware of –

The main condition is that the programme content is provided strictly for the personal use of attendees of the programme. The copyright for all content belongs to Chris Lewis Marketing Limited. In addition,

  • The booking cost (£395 + VAT) is for one participant to attend the programme.
  • Once you have booked, if you change your mind, you can cancel and get a full refund within 14 days. Beyond 14 days, you can either switch your booking to a future programme date or allocate the place to a colleague.
  • Your contact details will be kept in strictest of confidence, never shared with any third parties, and only used to fulfil the requirements of the programme
  • If for whatever reason, any day is postponed (for example, through tutor illness), it will be rearranged as soon as is reasonably possible.
    And if I have a question the FAQs has not covered?

    Feel free to email the programme tutor, Chris Lewis, and he will get back to you.

    chris@chrislewismarketing.co.uk

    Any other questions? Contact Chris

    Join the programme to enhance your strategic marketing thinking

    Join the programme