I love MARKETING TRAINING
I LOVE teaching all aspects of marketing, both STRATEGY and EXECUTION 😁 And there is nothing better than doing it FACE-TO-FACE 👍 This week it was my pleasure helping a marketing services agency get into the shoes of their clients, really thinking about the persona of...
Developing a Marketing Strategy
Developing a MARKETING STRATEGY for your business can be a bit like doing a JIGSAW PUZZLE 🤔 You don’t always need every insight, the full 100%, to understand where you stand in your market serving customers also served by your competitors 👍 But you do need...
I love Lavazza
I love Lavazza. It is one of my favourite brands Lavazza Lavazza Group 👍 I appreciate as a marketer, I think far too hard about brands, as the range of functional and emotional benefits which constitute the brand and a consumer interaction with it 👏 Here at the...
Marketing? – I can help!
Yes, I know I help LOTS of businesses with MARKETING STRATEGY 👍 But I do get involved in lots of other marketing-related activities too! 😉 In March – – Finding a conference venue, Midlands-based, to accommodate 250 people, with overnight accommodation and...
SME Marketing Support
A lot of the MARKETING SUPPORT I give to SME’s is not highfalutin strategy ‘stuff’ ! 😉 It is simple, straightforward and solid marketing advice, based upon a) an understanding of their business and b) a lot of my experience working in marketing...
Doing MARKETING properly!
OMG, a Hotel Chocolat salted hot chocolate with whipped cream 😁 Now that is really impressive. If you going to do it, do it PROPERLY (and I did 🤣 ) Talking about doing things PROPERLY… How much of your MARKETING is just “do it and see” kind of stuff?...I have READ ALL OF THESE BOOKS….so you don’t have to! 😂 🤣
I have READ ALL OF THESE BOOKS….so you don’t have to! 😂 🤣 Look, we are already 10% into 2024, and what marketing training requirements have you set for you or your team ❓ My STRATEGIC MARKETING course runs again next month, and this time (via feedback from...
Selling and Marketing
I have always loved SELLING! 👍 If I hadn’t developed a career in MARKETING, I am sure I would have developed one in SALES. 😉 I have had a couple of stints in SALES through my working life, when I first graduated selling vacuum cleaners and washing machines to...
Face-To-Face Events & Networking
Face-to-Face EVENTS are always more fun when you are NETWORKING with a long-standing client! 😄 Spenbeck is a wonderfully entrepreneurial business, with consultancies in sustainability, building health and interior design. 👍 It has and continues to be a privilege to...
PRICE – a much overlooked “P”
PRICE 💷 Marketers – it is one of the 4P’s so often overlooked ! 🤷♂️ Maybe it’s because it is not as sexy as PROMOTION or PRODUCT or even PLACE !😉 Or perhaps it is because you are not accountable for profit, so it is less important? (I hope not) 😥...
OMG…Marketing Strategy and Execution!
A few weeks ago I spent AN HOUR OF MY LIFE tuned into a “marketing strategy” WEBINAR 🤔 Even though marketing strategy is what I do for lots of businesses, AND I TEACH IT TOO, I thought you never know, I might learn something 🤞 AND I DID. I learned that...
Woo Hoo…I won the Lottery!
I AM HAPPY TO ANNOUNCE I WON THE NATIONAL LOTTERY 💶 💶 💶 I will stay on LinkedIn for the time being. After all, it was only three numbers, I got £30 🤣 But you are still reading, right, 5 lines into my post. LOOK, GRABBING ATTENTION is really important 😉 Especially if...
Supporting SME’s with Marketing Thinking and Delivery
SMEs represent 99% of all businesses in the UK 👍 So why is it that 99% of marketing case studies showcase the bigger corporations, like Apple and Nike and McDonalds with their deep marketing resources?! 😡 Not much use really, as a guide to an SME 🤷♂️ That’s why...
Pros and Cons of freelance marketing!
Working for yourself has its PROS and its CONS 😉 One upside is the variety of clients – different sectors, B2C and B2B, with a heap of different opportunities and challenges. 100% stimulating 🏆 I particularly like the “GETTING TO KNOW YOU” phase....
Be Better at Strategic Marketing!
Most businesses are doing some kind of MARKETING 🤔 , so there’s a need to be better at thinking and planning what you do (right?!). There’s a lot of choice too when it comes to MARKETING STRATEGY TRAINING… A lot of what is available can be complex and...
Chris Lewis v Mark Ritson, OMG!
“Chris Lewis vs. Mark Ritson 🤔 ” OMG ! 😉 So, I am in comms-mode again for my new #1 Marketing Strategy Programme for Business; emails, social media posts, even old-fashioned (but very effective) word-of-mouth! ONE RESPONSE was “Chris Lewis vs. Mark...
Feature or Benefit?
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” 😉 FEATURE or BENEFIT? ARE WE SELLING A DRILL OR A PERFECTLY FORMED HOLE? Such an obvious question 🤣 So many businesses talk a lot about what they do, but they sometimes...
Networking with long-standing clients – what fun!
Face-to-Face EVENTS are always more fun when you are NETWORKING with a long-standing client! 😄 Spenbeck is a wonderfully entrepreneurial business, with consultancies in sustainability, building health and interior design. 👍 It has and continues to be a privilege to...
Grabbing attention !
ARE YOU LISTENING? 🐶 GRABBING ATTENTION 🎺 It’s all part of marketing, right? Yes, of course. But anyone can shout, or post a cute picture of pets looking right at you, to grab attention! THE QUESTION IS ARE YOU SHOUTING ABOUT THE RIGHT THINGS? The things which...
BRASS, MOULA, DOUGH 💷
You might know I have just launched my new on-line marketing strategy programme for business 👍 (if not, well you do now! THE NEXT INTAKE IS MONDAY 30th OCTOBER, and it runs on-line for 5 weeks, thanks for asking!) 😉 Some of the initial feedback received is about the...
L E S S T H A N 5 W E E K S T O G O 😁
I know it is still 5 weeks away to the start of the #1 Marketing Strategy Programme for Business, but the clock is ticking 😉 And the most asked question (so far!) is, WHAT DOES THE COURSE COVER? So, we cover the building blocks to developing a marketing strategy for...
STARTUPS AND SMALL BUSINESS NEARLY ALWAYS GET THIS WRONG! 😞
I am a big supporter of entrepreneurs, start ups, and smaller businesses In fact, a fair chunk of my time is pro bono work, helping small businesses with marketing, mentoring, supporting them to grow at a pivotal stage 👍 I know that 100% of their time is devoted to...