Developing a Marketing Strategy

Developing a Marketing Strategy

Developing a MARKETING STRATEGY for your business can be a bit like doing a JIGSAW PUZZLE 🤔 You don’t always need every insight, the full 100%, to understand where you stand in your market serving customers also served by your competitors 👍 But you do need...
PRICE – a much overlooked “P”

PRICE – a much overlooked “P”

PRICE 💷 Marketers – it is one of the 4P’s so often overlooked ! 🤷‍♂️ Maybe it’s because it is not as sexy as PROMOTION or PRODUCT or even PLACE !😉 Or perhaps it is because you are not accountable for profit, so it is less important? (I hope not) 😥...