Product Innovation
Product Innovation
For a major UK drinks business, with a brief to review a range of previous research insights and NPD ideas in order to plan, develop and launch innovation to add “new news” and help reinvigorate a legacy brand.
“Chris guided SHS Drinks, helping it unlock new customer insights and create a really big idea that is already having a game-changing impact on the WKD brand and the alcohol category. Bold marketing recommendations and his engaging leadership style inspired the marketing team and the wider business in fast-tracking a launch that has helped us steal a march on our competitors.”
Clients & Work
