Customer Insights – New Product Development

Chris Lewis Marketing

Picture of Interior of a Philpotts Sandwich Shop

Customer Insights – New Product Development

For Appey, a start up FMCG business, qualitative research with target customers to assess brand positioning and future brand direction

“Appey is a new and unique product and Chris has been a great help in conducting research with target consumers to objectively give me the feedback I needed to help shape my decision-making. He has developed the positioning statement for Appey and I have found him to be a reliable and competent marketing professional throughout the process”

Jo Coward

Business Owner