Consumer Trends & Store Proposition Development
Chris Lewis Marketing
Consumer Trends & Store Proposition Development
This was a confidential project to deliver a major UK grocery retailer’s stores of the future by developing new proposition territories for clusters of stores based upon marrying a range of identified consumer trends with customer typologies and shopper missions in key product categories.
“This was a complex, strategic project which was well thought through, leaving the client with a robust debrief which they could use immediately within their business. The client was delighted with the work which went beyond the brief with some insightful brand essence and manifesto recommendations”
Clients & Work
