Thinking, thinking, thinking
Thinking, thinking, thinking! For the businesses I support and advise. Have we an agreed set of business objectives? Are we focused on the correct work streams to deliver to those objectives? Which customers are we targeting, and why? Why are we better and different...
Some thought-provoking stuff!
So what is this thought-provoking stuff, I hear you ask? 😉 Well, that is a very good question! For the past 5+ years, I have been supporting and advising lots (and lots) of businesses in many sectors, B2B and B2C. Focusing primarily on marketing strategy - what I...
The need to ‘Keep It Simple Stupid!’
I love the acronym KISS I know you know what it means - Keep It Simple (Stupid) It's a principle I can confidently say I am good at Especially when it comes to marketing strategy Being able to break down complex subjects into manageable bite-sized chunks, so it is...
Working “on” and not “in” your business
What you can expect when I work for (and with) you. I speak with a lot of business owners and senior marketers. They are busy people. We often find in discussion there is a need for some element of marketing help, with specific projects or ongoing tasks which need the...
Strategy + Execution !
A full day at the Speciality Food Fayre at Olympia earlier this week. I walk the show and "chat" with businesses, some established and some looking to find their way. What I find most striking as a marketing strategist is two big things... Firstly, how many do not...
Strategy and Leadership
A lot has been written about the collapse of Wilko. I feel sad for employees, suppliers, customers - anyone who had an interest in the business. But strategically it was not in a good place. Assuming you are not using e-commerce, take a moment to think about why you...
Are you ‘playing’ to play’ or ‘playing to win’?
I read this book when it was first published ten years ago and have gotten around to reading it again! The evidence is all P&G but the thinking and approach applies to any business in any sector - - Are you 'playing to play' or 'playing to win'? - Strategy is...
How customer focused are you?
It takes a while to get your head around this one! It's simply saying think "customer back" rather than "offer what you can make/provide and sell" Of course, there's a happy medium where you are doing both. And then you get to the sweet spot where you provide your...
Better Marketing Drives Business Growth
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