What you can expect when I work for (and with) you. I speak with a lot of business owners and senior marketers. They are busy people. We often find in discussion there is a need for some element of marketing help, with specific projects or ongoing tasks which need the...

A full day at the Speciality Food Fayre at Olympia earlier this week. I walk the show and "chat" with businesses, some established and some looking to find their way. What I find most striking as a marketing strategist is two big things... Firstly, how many do not...

A lot has been written about the collapse of Wilko. I feel sad for employees, suppliers, customers - anyone who had an interest in the business. But strategically it was not in a good place. Assuming you are not using e-commerce, take a moment to think about why you...

I read this book when it was first published ten years ago and have gotten around to reading it again! The evidence is all P&G but the thinking and approach applies to any business in any sector - - Are you 'playing to play' or 'playing to win'? - Strategy is...

It takes a while to get your head around this one! It's simply saying think "customer back" rather than "offer what you can make/provide and sell" Of course, there's a happy medium where you are doing both. And then you get to the sweet spot where you provide your...