It’s not all WORK, WORK, WORK you know!

It's not all WORK, WORK, WORK you know at Chris Lewis Marketing! 😂 This week we managed to somehow choose a day without rain (how lucky is that?) and enjoy a "Golf with Friends" afternoon, with all proceeds to the Teenage Cancer Trust 👍 There was some good scoring out...

WTF do I do???

Lots of people know I work FREELANCE in MARKETING (for the past seven years, actually!) 😁 But MARKETING is a wide discipline, and encompasses A LOT of ROLES 🤔 So, if you are thinking of hiring in some MARKETING EXPERTISE, here are the kind of things I do for many...

e-commerce and marketing TECH

Another exhibition, more conversations, more knowledge and more thinking! 👨‍💻 I enjoyed the ecommerce and marketing tech exhibition this week 👍 The headphones weren’t for a silent disco, no one wants to see my dad dancing anyway 😂 Seriously, I visit a lot of...

Lunch! and Building a Brand!

I always enjoy the Lunch! trade exhibition. Lots of food and drink! and lots of conversations with business and brand owners, at different growth stages 👍🥇 It is a B2B exhibition, but it still surprises me that many businesses aren’t looking at the B2C opportunity,...

OMG, I am rated 5 STAR ***** on GOOGLE 🤩

OMG, I am rated 5 STAR ***** on GOOGLE 🤩 I mean what is there not to like about a 5 star review 😁 The fact I have only got one review is merely a minor point, hardly worth mentioning really! 😉 And a big shout out to the amazing Theresa Wright and Graham Ravenscroft at...
Strategy and Leadership

Strategy and Leadership

A lot has been written about the collapse of Wilko. I feel sad for employees, suppliers, customers - anyone who had an interest in the business. But strategically it was not in a good place. Assuming you are not using e-commerce, take a moment to think about why you...

Are you ‘playing’ to play’ or ‘playing to win’?

Are you ‘playing’ to play’ or ‘playing to win’?

I read this book when it was first published ten years ago and have gotten around to reading it again! The evidence is all P&G but the thinking and approach applies to any business in any sector - - Are you 'playing to play' or 'playing to win'? - Strategy is...

How customer focused are you?

How customer focused are you?

It takes a while to get your head around this one! It's simply saying think "customer back" rather than "offer what you can make/provide and sell" Of course, there's a happy medium where you are doing both. And then you get to the sweet spot where you provide your...

Better Marketing Drives Business Growth

Let's talk...by phone, by email, with an on-line call, even better is a coffee and a conversation.