Strategy and Leadership
A lot has been written about the collapse of Wilko. I feel sad for employees, suppliers, customers - anyone who had an interest in the business. But strategically it was not in a good place. Assuming you are not using e-commerce, take a moment to think about why you...
Are you ‘playing’ to play’ or ‘playing to win’?
I read this book when it was first published ten years ago and have gotten around to reading it again! The evidence is all P&G but the thinking and approach applies to any business in any sector - - Are you 'playing to play' or 'playing to win'? - Strategy is...
How customer focused are you?
It takes a while to get your head around this one! It's simply saying think "customer back" rather than "offer what you can make/provide and sell" Of course, there's a happy medium where you are doing both. And then you get to the sweet spot where you provide your...
Better Marketing Drives Business Growth
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