"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" 😉 FEATURE or BENEFIT? ARE WE SELLING A DRILL OR A PERFECTLY FORMED HOLE? Such an obvious question 🤣 So many businesses talk a lot about what they do, but they sometimes forget they have a...

Face-to-Face EVENTS are always more fun when you are NETWORKING with a long-standing client! 😄 Spenbeck is a wonderfully entrepreneurial business, with consultancies in sustainability, building health and interior design. 👍 It has and continues to be a privilege to...

ARE YOU LISTENING? 🐶 GRABBING ATTENTION 🎺 It's all part of marketing, right? Yes, of course. But anyone can shout, or post a cute picture of pets looking right at you, to grab attention! THE QUESTION IS ARE YOU SHOUTING ABOUT THE RIGHT THINGS? The things which make...

You might know I have just launched my new on-line marketing strategy programme for business 👍 (if not, well you do now! THE NEXT INTAKE IS MONDAY 30th OCTOBER, and it runs on-line for 5 weeks, thanks for asking!) 😉 Some of the initial feedback received is about the...

I know it is still 5 weeks away to the start of the #1 Marketing Strategy Programme for Business, but the clock is ticking 😉 And the most asked question (so far!) is, WHAT DOES THE COURSE COVER? So, we cover the building blocks to developing a marketing strategy for...

I am a big supporter of entrepreneurs, start ups, and smaller businesses In fact, a fair chunk of my time is pro bono work, helping small businesses with marketing, mentoring, supporting them to grow at a pivotal stage 👍 I know that 100% of their time is devoted to...

I get a little frustrated when I hear this phrase 😔 Often fired off by sales people at the marketing junior As a marketer, we are definitely here partly to service other departments I was a senior (and a junior) marketer for many years, and I had no issue ensuring...

Thinking, thinking, thinking! For the businesses I support and advise. Have we an agreed set of business objectives? Are we focused on the correct work streams to deliver to those objectives? Which customers are we targeting, and why? Why are we better and different...

So what is this thought-provoking stuff, I hear you ask? 😉 Well, that is a very good question! For the past 5+ years, I have been supporting and advising lots (and lots) of businesses in many sectors, B2B and B2C. Focusing primarily on marketing strategy - what I...

I love the acronym KISS I know you know what it means - Keep It Simple (Stupid) It's a principle I can confidently say I am good at Especially when it comes to marketing strategy Being able to break down complex subjects into manageable bite-sized chunks, so it is...

What you can expect when I work for (and with) you. I speak with a lot of business owners and senior marketers. They are busy people. We often find in discussion there is a need for some element of marketing help, with specific projects or ongoing tasks which need the...

A full day at the Speciality Food Fayre at Olympia earlier this week. I walk the show and "chat" with businesses, some established and some looking to find their way. What I find most striking as a marketing strategist is two big things... Firstly, how many do not...