Woo Hoo…I won the Lottery!
I AM HAPPY TO ANNOUNCE I WON THE NATIONAL LOTTERY 💶 💶 💶 I will stay on LinkedIn for the time being. After all, it was only three numbers, I got £30 🤣 But you are still reading, right, 5 lines into my post. LOOK, GRABBING ATTENTION is really important 😉 Especially if...
Supporting SME’s with Marketing Thinking and Delivery
SMEs represent 99% of all businesses in the UK 👍 So why is it that 99% of marketing case studies showcase the bigger corporations, like Apple and Nike and McDonalds with their deep marketing resources?! 😡 Not much use really, as a guide to an SME 🤷♂️ That's why my...
Pros and Cons of freelance marketing!
Working for yourself has its PROS and its CONS 😉 One upside is the variety of clients - different sectors, B2C and B2B, with a heap of different opportunities and challenges. 100% stimulating 🏆 I particularly like the "GETTING TO KNOW YOU" phase. Learning about a...
Be Better at Strategic Marketing!
Most businesses are doing some kind of MARKETING 🤔 , so there’s a need to be better at thinking and planning what you do (right?!). There's a lot of choice too when it comes to MARKETING STRATEGY TRAINING... A lot of what is available can be complex and costly, like...
Chris Lewis v Mark Ritson, OMG!
"Chris Lewis vs. Mark Ritson 🤔 " OMG ! 😉 So, I am in comms-mode again for my new #1 Marketing Strategy Programme for Business; emails, social media posts, even old-fashioned (but very effective) word-of-mouth! ONE RESPONSE was "Chris Lewis vs. Mark Ritson 🤔 " Now,...
Feature or Benefit?
"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" 😉 FEATURE or BENEFIT? ARE WE SELLING A DRILL OR A PERFECTLY FORMED HOLE? Such an obvious question 🤣 So many businesses talk a lot about what they do, but they sometimes forget they have a...
Networking with long-standing clients – what fun!
Face-to-Face EVENTS are always more fun when you are NETWORKING with a long-standing client! 😄 Spenbeck is a wonderfully entrepreneurial business, with consultancies in sustainability, building health and interior design. 👍 It has and continues to be a privilege to...
Grabbing attention !
ARE YOU LISTENING? 🐶 GRABBING ATTENTION 🎺 It's all part of marketing, right? Yes, of course. But anyone can shout, or post a cute picture of pets looking right at you, to grab attention! THE QUESTION IS ARE YOU SHOUTING ABOUT THE RIGHT THINGS? The things which make...
BRASS, MOULA, DOUGH 💷
You might know I have just launched my new on-line marketing strategy programme for business 👍 (if not, well you do now! THE NEXT INTAKE IS MONDAY 30th OCTOBER, and it runs on-line for 5 weeks, thanks for asking!) 😉 Some of the initial feedback received is about the...
L E S S T H A N 5 W E E K S T O G O 😁
I know it is still 5 weeks away to the start of the #1 Marketing Strategy Programme for Business, but the clock is ticking 😉 And the most asked question (so far!) is, WHAT DOES THE COURSE COVER? So, we cover the building blocks to developing a marketing strategy for...
STARTUPS AND SMALL BUSINESS NEARLY ALWAYS GET THIS WRONG! 😞
I am a big supporter of entrepreneurs, start ups, and smaller businesses In fact, a fair chunk of my time is pro bono work, helping small businesses with marketing, mentoring, supporting them to grow at a pivotal stage 👍 I know that 100% of their time is devoted to...
ARE YOU JUST THE “COLOURING IN” DEPARTMENT?
I get a little frustrated when I hear this phrase 😔 Often fired off by sales people at the marketing junior As a marketer, we are definitely here partly to service other departments I was a senior (and a junior) marketer for many years, and I had no issue ensuring...
Better Marketing Drives Business Growth
Let's talk...by phone, by email, with an on-line call, even better is a coffee and a conversation.