WTF do I do???
Lots of people know I work FREELANCE in MARKETING (for the past seven years, actually!) 😁 But MARKETING is a wide discipline, and encompasses A LOT of ROLES 🤔 So, if you are thinking of hiring in some MARKETING EXPERTISE, here are the kind of things I do for many...
e-commerce and marketing TECH
Another exhibition, more conversations, more knowledge and more thinking! 👨💻 I enjoyed the ecommerce and marketing tech exhibition this week 👍 The headphones weren’t for a silent disco, no one wants to see my dad dancing anyway 😂 Seriously, I visit a lot of...
Lunch! and Building a Brand!
I always enjoy the Lunch! trade exhibition. Lots of food and drink! and lots of conversations with business and brand owners, at different growth stages 👍🥇 It is a B2B exhibition, but it still surprises me that many businesses aren’t looking at the B2C opportunity,...
OMG, I am rated 5 STAR ***** on GOOGLE 🤩
OMG, I am rated 5 STAR ***** on GOOGLE 🤩 I mean what is there not to like about a 5 star review 😁 The fact I have only got one review is merely a minor point, hardly worth mentioning really! 😉 And a big shout out to the amazing Theresa Wright and Graham Ravenscroft at...
Technology for Marketing 2024
Of course I’m attending Technology for Marketing 2024 😁 It’s the leading AI & MarTech event of the year! 👨💻 Looking forward to two days filled with innovative content sessions, networking, and solution discovery 👏 I mean, you wouldn’t expect me...
What’s YOUR Marketing Strategy?
It’s SEPTEMBER, OMG, how did that happen?! 😉 Want to know and learn a bit more about MARKETING, and more specifically the STRATEGIC MARKETING thinking you can apply to your business? 👍 My next ON-LINE course starts 1st October, and runs for three consecutive...Marketing Training for the ASTUS Group
MARKETING TRAINING is what I enjoy doing and do really well (If I say so myself!) 😁 Helping and supporting businesses getting BETTER at MARKETING 👏 Not just the thinking (strategy) bit, but the doing bit too, so the planning and the execution…getting into action...
The power of a SWOT
A KEY ELEMENT of any MARKETING STRATEGY is the SWOT 👍 It is SUPER USEFUL in consolidating your insights, and assessing your business at a point in time, before you start thinking forward 😁 And (almost) anyone can do it 😉 Look for 5-10 items per box, and no more...
Time to ACT, for some Excellent marketing advice
I’ll do it TOMORROW. One for NEXT WEEK. On the plan for NEXT MONTH. A task for later in the YEAR ! 😕 If you are having some doubts around your MARKETING?… Maybe what is WORKING and what is NOT? Or just IMPROVING your marketing, generating a BETTER ROI. We...
The Power of Testimonials
When I work with a new business, one of the questions I ask is…. “When I do some AMAZING MARKETING for you, would you be happy to supply a testimonial?” It tells the business I will do amazing work for them. And I do 👍 In the past 6 years, I have...
Simple and Effective
I like this! 😁 It is SIMPLE and EFFECTIVE 👍 It THANKS a customer for their business, and asks for FEEDBACK too 👍 Overall, it is MEMORABLE and DIFFERENT 👍 It is the reason why I will choose to use this supplier again. For your business, think about how much time and...
Marketing training, workshops, planning meetings…
MARKETING training, workshops, planning meetings… That’s right up my street! 👍 The best bit is I take all the technical aspects of marketing, all the theory and all the marketing thinking, and then apply it to YOUR BUSINESS, so it is of MAXIMUM VALUE to...
Wow, 6 years as a freelance marketer!
WOW, it has been 6 YEARS since I started my FREELANCE MARKETING journey! 🤩 Supporting mainly SMEs with MARKETING thinking, advice, mentoring, planning and the delivery of marketing too for many businesses in LOTS of different sectors, driving business growth 👍 The...
Can I help you with your MARKETING?
It’s what happens when you say YES to using your kitchen for a photo shoot 🤣 Well, there’s not a lot I wouldn’t do to exceed expectations for any of the businesses I have supported over the past 6 years 👏🏆 If I can help with any query you have around your business or...
The GOOD GUYS
Just loving working with Steve Monk and Valia Christidou FIFST, MSc at Good Guys Bakehouse 👍 A great business with brilliant products (more cheese than mini-cheddars, and less calories than ryvita, wow!) 😯 . Not surprised at all they are shortlisted for the Grocer...
Flexing your MARKETING MUSCLE
How often do you flex your MARKETING MUSCLE? 💪 What is the STRENGTH of the marketing in your business? And as a MARKETER, what is your INFLUENCE through your business? 💪 Fundamental to the above is really understanding STRATEGIC MARKETING! And understanding the...
Super excited to be launching PASTA NOSTRA
Say Ciao to the NEW instant pasta pot brand, PASTA NOSTRA 🇮🇹 This is real Italian fusilli pasta, made in Italy 👍 With bronze die pasta extrusion, so the sauce sticks to the pasta (it tastes better!) And with a ‘clean label’ set of ingredients (all...
Yes, I need YOU !
Yes, I NEED YOU ! 👊😁 Many of the businesses I support look to generate real consumer feedback to their new products or services 💪 So, I am expanding my consumer panel and would like to recruit more adult men and women (all ages) 👍 You help by giving feedback,...
Going the extra mile…
I love BRANDS which go that extra mile with their CUSTOMERS 😍 This is super-easy, showcasing new products via in-store sampling 👍 I mean you have your team there anyway, stood behind the counter, serving customers. Why not use them in the spare moments to ENGAGE with...
I love MARKETING TRAINING
I LOVE teaching all aspects of marketing, both STRATEGY and EXECUTION 😁 And there is nothing better than doing it FACE-TO-FACE 👍 This week it was my pleasure helping a marketing services agency get into the shoes of their clients, really thinking about the persona of...
I love Lavazza
I love Lavazza. It is one of my favourite brands Lavazza Lavazza Group 👍 I appreciate as a marketer, I think far too hard about brands, as the range of functional and emotional benefits which constitute the brand and a consumer interaction with it 👏 Here at the...
Marketing? – I can help!
Yes, I know I help LOTS of businesses with MARKETING STRATEGY 👍 But I do get involved in lots of other marketing-related activities too! 😉 In March – – Finding a conference venue, Midlands-based, to accommodate 250 people, with overnight accommodation and...