Some thought-provoking stuff!
So what is this thought-provoking stuff, I hear you ask? 😉 Well, that is a very good question! For the past 5+ years, I have been supporting and advising lots (and lots) of businesses in many sectors, B2B and B2C. Focusing primarily on marketing strategy – what...
The need to ‘Keep It Simple Stupid!’
I love the acronym KISS I know you know what it means – Keep It Simple (Stupid) It’s a principle I can confidently say I am good at Especially when it comes to marketing strategy Being able to break down complex subjects into manageable bite-sized chunks,...
Strategy + Execution !
A full day at the Speciality Food Fayre at Olympia earlier this week. I walk the show and “chat” with businesses, some established and some looking to find their way. What I find most striking as a marketing strategist is two big things… Firstly,...
Strategy and Leadership
A lot has been written about the collapse of Wilko. I feel sad for employees, suppliers, customers – anyone who had an interest in the business. But strategically it was not in a good place. Assuming you are not using e-commerce, take a moment to think about why...
Are you ‘playing’ to play’ or ‘playing to win’?
I read this book when it was first published ten years ago and have gotten around to reading it again! The evidence is all P&G but the thinking and approach applies to any business in any sector – – Are you ‘playing to play’ or...