Strategy + Execution !

Strategy + Execution !

A full day at the Speciality Food Fayre at Olympia earlier this week. I walk the show and “chat” with businesses, some established and some looking to find their way. What I find most striking as a marketing strategist is two big things… Firstly,...
Strategy and Leadership

Strategy and Leadership

A lot has been written about the collapse of Wilko. I feel sad for employees, suppliers, customers – anyone who had an interest in the business. But strategically it was not in a good place. Assuming you are not using e-commerce, take a moment to think about why...
How customer focused are you?

How customer focused are you?

It takes a while to get your head around this one! It’s simply saying think “customer back” rather than “offer what you can make/provide and sell” Of course, there’s a happy medium where you are doing both. And then you get to the...