Marketing & Me
I confess, I love marketing. I enjoy it too, it is consistently challenging. I have spent all of my career in marketing and well, I am pretty good at it.
And the reason I love marketing is because at heart I am a super-competitive person. I like to win, and in business this means out-thinking and out-smarting your competitors, being better than them, attracting more customers and keeping them too, generating more sales and profit.
Business growth is our objective and I only ever start every project with this in mind. I mean, who doesn’t want to grow their business? Who doesn’t want to be better than the competition? Who doesn’t want to win?
My knowledge of marketing is better than that of most people (and most marketers too). It’s academically sound and applied through the experience of over 25 years of marketing roles on brands big and small in the real world, both off-line and in digital.
I am super-knowledgeable in food and drink, and in retail, leisure and hospitality. But the fundamentals of marketing are applicable to other sectors too, B2B and B2C, and I am working with clients in financial services, e-commerce, property and engineering. So, you can rest assured you are in safe, qualified marketing hands.
In fact, you will have guessed my purpose by now; to support your business growth by improving your marketing.
As for the values I work to, you will be happy to hear I only ever bring my ‘A Game’ to what I do for you. If I say I will do something, I do it. I am curious and think to ask the right questions of you and your business, and not questions for the sake of questions. Plus, my work must add value in growing your business, or we should halt the conversation.
And finally, our work might be serious and tough at times (rightly so or you wouldn’t be speaking with me), so we will try to enjoy it a little whilst we’re doing it.
So, I love marketing, am good at it and have lots of experience to offer. I am a good choice for your marketing needs. Businesses seeking excellence in marketing, please get in touch.
My Story
I have always enjoyed working in marketing. It is what I do and am really good at.
At my core, I have always been curious as to why a customer should choose one product over another. Finding out what drives that decision? The thought-process? The insights?
And then out-smarting competitors through clever marketing ideas and plans, so that more customers buy my product and not from a competitor.
So, I started in brand management, worked hard and learned a lot, about marketing and leadership, from more senior and well qualified marketers. I studied and passed marketing exams, I read the marketing press and took an interest in marketing in a variety of sectors. I worked on brands big and small owned now by Heineken and Unilever, by Weetabix and Britvic, and by Carlsberg and Whitbread. I climbed up the marketing career ladder, and enjoyed the journey, well most of it anyway!
I decided in 2018 to go freelance, and to use my expertise to work across a variety of sectors and businesses needing capable and clever marketing to grow their brands, products and services. My work tends to be for established small to medium-sized businesses (less than £25m turnover) and I also support micro and start up businesses too.
Working Together
No matter how big or small the business or the budget, every client gets my full attention and my commitment to delivering your objectives.
And if we get to work together, please never call me a ‘consultant!’ I work with you, alongside you and for you in improving your marketing. I roll up my sleeves and get stuck in. I promise never borrow your watch to tell you the time!
I work hard to find time for pro bono clients, and enjoy helping businesses and charities which need support and advice and are (hopefully) inspired by my passion for my profession.
I am a Board member at the Chartered Institute of Marketing in the Midlands, and as Vice-Chair run their events programme across our region engaging a membership of over 3,000 marketers.
My story is simple. I know a lot about marketing and doing it properly unlocks business growth. Contact me and I will happily discuss how it will help improve what you do, by phone, an on-line call, or even better a coffee and a conversation.