You might know I have just launched my new on-line marketing strategy programme for business 👍
(if not, well you do now! THE NEXT INTAKE IS MONDAY 30th OCTOBER, and it runs on-line for 5 weeks, thanks for asking!) 😉
Some of the initial feedback received is about the pricing for the programme. You know, HOW MUCH MOULA?
This is of course a good thing, as any conversation about pricing is actually a POSITIVE BUYING SIGNAL !
Anyway, I wanted to be reasonable with the cost, as my intention is to make the programme available for as many people as possible.
Well, up to the maximum numbers I would like to enrol on each programme.
And PRICING is a wonderful topic to explore, and so often overlooked as a
“4-P marketing fundamental”.
In my programme, when we cover ‘FROM STRATEGY TO EXECUTION” we discuss PRICING.
There is so much research and psychology behind setting pricing. Very interesting, honestly!
COME AND JOIN THE PROGRAMME! 😀
You will learn a lot about marketing thinking and strategy (not just about pricing).
IT WILL CHALLENGE YOU, you might enjoy it too! 👍
Oh, the price? At the moment it is £495, for a 5-week on-line programme.
Good value? Too cheap? Expensive? There kicks in the psychology bit. Pricing is so relative.
Details on my website