I get a little frustrated when I hear this phrase 😔
Often fired off by sales people at the marketing junior
As a marketer, we are definitely here partly to service other departments
I was a senior (and a junior) marketer for many years, and I had no issue ensuring things like marketing materials were available for the sales team
But that is not all I did.
MY MOST IMPORTANT ROLE WAS TO BRING THE VOICE OF THE CUSTOMER INTO THE BUSINESS
Into conversations, into meetings, and as a Marketing Director into the Board room.
AND NOT MY VOICE, NOT WHAT I THOUGHT, BUT WHAT OUR CUSTOMERS THOUGHT
You know those people that buy our products and services, so we can make some money and pay us a salary!
Have a think about it for a moment…
If you wanted to explore a P&L or the numbers for the business, you would expect Finance to provide a response
If you wanted to understand people-policies, contracts of employment, your go-to would be the HR team
So why would a colleague speak to you, the marketing person? What do you bring to your business?
YOU ARE THE VOICE OF THE MOST IMPORTANT PERSON IN YOUR ORGANISATION, THE CUSTOMER
Sometimes as a marketer you might not feel that valued, but trust me, you are…if you do more than just the colouring in ! (so make sure you do it !)
We cover this topic, around customer-centricity and generating customer insights (as well as how we can influence our colleagues), in my new marketing strategy programme, the next intake starts Monday 30th October.
Come and join the programme! You will learn a lot, and enjoy it too. Details on my website, under the tab #1 Marketing Strategy Programme