Thinking, thinking, thinking

Thinking, thinking, thinking!
For the businesses I support and advise.
Have we an agreed set of business objectives?
Are we focused on the correct work streams to deliver to those objectives?
Which customers are we targeting, and why?
Why are we better and different than our competitors?
How as a business will we grow?
Can we take the team with us on this journey, or better still co-create that growth trajectory?
Always thinking, thinking, thinking!

Useful questions to ask!
And not once have I mentioned ‘strategy’ or ‘marketing’ in the above, but it is this, and more.
Do you have a marketing strategy, driving business growth, supporting you in asking the right questions and help you navigate to the right solutions?
You know very well you haven’t enough time or resources to throw paint at a wall and see what sticks.