I always enjoy the Lunch! trade exhibition.
Lots of food and drink! and lots of conversations with business and brand owners, at different growth stages 👍🥇
It is a B2B exhibition, but it still surprises me that many businesses aren’t looking at the B2C opportunity, either to physical stores or via e-commerce / social commerce.
After all it isn’t just the P for Promotion in the marketing “4 P’s” which builds a brand. P for Place can be just as important, giving the brand greater visibility to the end consumer through distribution across channels 👏
Take brands like Costa and Nero, neither have built brands from advertising, they have done it through being available on every high street, for many years, being seen, along with what they do in their shops as well (obvs!) 😉
My background is A LOT of FMCG, both food and drink, with businesses of different sizes and at different growth stages.
If I can help with your marketing, with advice, planning, thinking, even doing, get in touch. Costs £0 for a discussion, I am all ears 👂