A KEY ELEMENT of any MARKETING STRATEGY is the SWOT 👍
It is SUPER USEFUL in consolidating your insights, and assessing your business at a point in time, before you start thinking forward 😁
And (almost) anyone can do it 😉
Look for 5-10 items per box, and no more
Summarise –
What’s working for your business (strengths)
What’s not working (weaknesses)
The external factors your business could capitalize on (opportunities)
The external factors that could harm your business (threats)
From there we can asses the workings and the missing of the business, and the biggest gaps (the issues to solve), as well as the opportunities.
I teach this on my #1 Marketing Strategy programme, on-line and in-person.
I also use it in marketing strategy process with clients I work with 👍
If you haven’t written a SWOT recently for your business, I would encourage you to have a go! If you struggle, you probably need a few more insights to help you. If you really struggle, get in touch and I will do my best to help 😉