I love Lavazza. It is one of my favourite brands Lavazza Lavazza Group 👍
I appreciate as a marketer, I think far too hard about brands, as the range of functional and emotional benefits which constitute the brand and a consumer interaction with it 👏
Here at the flagship UK store, the brand gets an 8 out of 10 (that is good from me). I am very demanding!
Lavazza have a fantastic brand positioning, and they are close to delivering against it. But they could do better! 😉
The experiential needs to be more “Italian”, more authentic, Lavazza need to try just a little harder 🤔
I teach the elements of strategic brand building in my (on-line) marketing programme. If you think you would benefit, DM me or visit my website.
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